NNIP Camp 2021: External communications strategies

In 2018 we had a "Strategies for Social Media" meeting session and I think a camp session on overall communications strategies (website, social media, media relations, etc.), and it didn't feel then like anyone had a strategy that felt great to them - wasn't effective, took took much staff time, and/or cost too much to outsource. Hoping for an update and to hear what anyone's learned in the years since that session. This was part of session 3 at NNIP Camp in 2021.